Leveraging Listrak to Improve Conversion and Sales

November 10, 2014

Magento clients looking to implement or improve their outbound communication and interaction with their customers need not look far. There are many options available to them, many of which get grouped under the common term known as Digital Marketing Platforms. It is important for companies to realize, however, that while there are many choices in the marketplace, effective outbound engagement that drives increased conversion rates and sales involves much more than sending out a monthly newsletter. Having a product that not only allows you to execute more robust and targeted campaigns is crucial, but being able to integrate the analytics and learnings of that tool directly into your site’s everyday behavior is even more important.
Your competitors are online now, and buying ad space to increase your views isn’t enough. Making the most of each viewer that browses to your site is critical when it comes to ensuring growth happens and marketing dollars spent are maximized. Because of this, Binary Anvil strongly recommends its clients explore and invest in Listrak as their digital marketing platform.

Beyond Newsletters—What Today’s Digital Marketing Platform Should Offer

Targeted Customer Communications Based on Analytical History

Nearly all merchants are familiar with using email newsletters as a way to stay in front of prospective customers and maintain a following among those with whom you have already done business. With every site now sending out standard monthly—and in some cases, weekly—broadcasts, companies find that their messages are often sent directly to the trash bin. Worse yet, creating one general message that addresses all customers regardless of their purchase history or interest results in lower click through rates and, ultimately, fewer sales per campaign. Sure, there are free plugins out there that make the process of sending these generic mailings easier. Some even provide basic feedback on who reads them, but being able to target your customers with content that is relevant to their history is a key differentiator.

Binary Anvil’s clients have found that Listrak’s pre-built, integrated solution ties in easily and provides several compelling methods to get your site’s visitors turned customers to sign up for your communications. Listrak then takes it a step further by incorporating your customers’ page-by-page view history and order results. This additional intelligence layer allows you to create campaigns for customers who viewed or purchased specific products or groups of products, enabling you to take one large email group and break it into smaller, more focused constituencies.

Targeted Customer Communications Based on Analytical History

While many e-commerce platforms offer some form of cart reminders for those who abandon their cart, Listrak kicks it up a notch. They allow you to create focused, targeted campaigns that can repeatedly communicate a variety of messages and offers designed to entice users to return and complete their orders. This DRIP based approach allows for an escalating series of offers to maximize the margin on each return visitor, thereby reducing your need to constantly attract a new audience to drive sales.

Product Recommendation

While many e-commerce platforms offer some form of cart reminders for those who abandon their cart, Listrak kicks it up a notch. They allow you to create focused, targeted campaigns that can repeatedly communicate a variety of messages and offers designed to entice users to return and complete their orders. This DRIP based approach allows for an escalating series of offers to maximize the margin on each return visitor, thereby reducing your need to constantly attract a new audience to drive sales.

A Focused, Effective Approach to Mobile Customers

Half of your customers receive emails on their mobile devices. Unfortunately, most legacy mailing solutions send desktop oriented and formatted messages that are hard to read and use on the typical smart phone or mini tablet. Shouldn’t your Marketing message be optimized for these devices? Listrak’s approach ensures the messages you deliver are formatted and effective on mobile devices, ensuring you get the best conversion rate possible from them.

Social Strategy

While most companies have adopted social media to create organic demand and post frequent and useful updates, tying those channels into your merchandising strategy can be difficult, time consuming, and labor intensive. One of Listrak’s key service offerings is the ability to integrate your campaigns into social media streams. This is one of the newer areas Binary Anvil customers are exploring, and the early returns have proven it highly effective, minimizing the amount of labor and oversight required.

We have only highlighted a few of Listrak’s wide variety of a la carte services here, but Binary Anvil can help tie any of their service offerings in to your Magento platform. If you would like to learn more about them and how companies are growing both sales and margins using this digital marketing platform, feel free to give us a call or contact Listrak directly.

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