Seekins Precision

Freedom Starts Here


Freedom Munitions is a Lewiston, Idaho based ammunition manufacturer. Utilizing the highest grade components available, Freedom Munitions has become one of the single largest online retailers of ammunition in the United States and is continuing its growth at a rapid pace.

www.freedommunitions.com

Challenge


Freedom Munitions needed to replatform to an eCommerce system that was capable of processing one to two thousand orders a day with spikes up to five thousand. In addition to the sheer volume of processing, they needed a platform that can deal with complex user groups, pricing and document-based shipping restrictions. Ammunition shipments can be regulated at the federal, state, county, and city level. Aside from significantly overhauling their order fulfillment process, Binary Anvil also developed a Magento extension that allows the end-user to self-service while adhering to all local restrictions.

  • 01 Website Redesign & eCommerce Replatform
  • 02 Federal, State, County & City Restrictive Shipping
  • 03 Customer Identification Management
  • 04 Dynamic Location-specific Rules Engine for ID Requirements
  • 05 Requirements-based Order Queuing
  • 06 Rules Creation by Jurisdiction & Product Type
  • 07 Custom ERP Integration
  • 08 Order Fulfillment Process Overhaul
  • 09 Relieve Overloaded Customer Service
  • 10 Enhanced Catalog Architecture
  • 11 Improve Online Marketing Solutions
  • 12 Increase Revenue Across All Devices

Approach


Freedom Munitions stressed the importance of taking a complicated online transaction, the purchase of ammunition and firearms and making it as simple as possible for the consumer to adhere to all federal, state, county and city laws and ordinances regarding the purchase of said items. Binary Anvil worked closely with Freedom Munitions to understand their business and extend Magento to exceed their expectations.

  • 01

    With the rise of multiple devices that can access online stores, the website should be responsive and easy to use on these platforms. It should also be lightweight and reflective of new age design style to make it more appealing to the end-users.

  • 02

    Make the new platform adhere to federal, state, county and city regulations based on shipping restrictions that eliminates almost 100% of manual effort resulting in improved accuracy and efficiency.

  • 03

    Utilize Magento's native functionality to provide Freedom Munitions an easier management system, enhancing their online marketing capabilities by leveraging Magento's widgets and dynamic segmentation.

  • 04

    Streamline their fulfilment process by implementing customized rule engines that vastly alleviate their overloaded CSR's while improving efficiency and customer satisfaction.

  • 05

    Ensure that the product catalog is best in class; having a granular architecture that can assist customers with their shopping experience. At the same time, allowing the administrators to easily segment products for promotions, increasing conversion rate significantly.

01

With the rise of multiple devices that can access online stores, the website should be responsive and easy to use on these platforms. It should also be lightweight and reflective of new age design style to make it more appealing to the end-users.

02

Make the new platform adhere to federal, state, county and city regulations based on shipping restrictions that eliminates almost 100% of manual effort resulting in improved accuracy and efficiency.

03

Utilize Magento's native functionality to provide Freedom Munitions an easier management system, enhancing their online marketing capabilities by leveraging Magento's widgets and dynamic segmentation.

04

Streamline their fulfilment process by implementing customized rule engines that vastly alleviate their overloaded CSR's while improving efficiency and customer satisfaction.

05

Ensure that the product catalog is best in class; having a granular architecture that can assist customers with their shopping experience. At the same time, allowing the administrators to easily segment products for promotions, increasing conversion rate significantly.

What we did


  • 01 Responsive Web Design (RWD)

    Redesigned the website to reflect the brand's identity to significantly improve user experience and keep it up-to-date with today's design standards. We used the RWD approach to keep the site's usability levels consistent across multiple devices.

  • 02 Dynamic ID Requirements Engine

    A structured rule engine that can dynamically identify and require a set of ID requirements based on the customer’s given address. This considers corresponding state, county and/or city sanctioned shipping regulations. Number of requirements vary based on location, and the system can quickly determine what is required by law (e.g. Driver's License, Passport, Gun Permit, FFl, FOID, etc.)

  • 03 Customer ID Management System

    Customers can upload, submit and manage their ID requirements in their My Account dashboard, allowing them to see their individual statuses (e.g. pending, approved, denied, expired).

  • 04 Product & Shipping Restrictions

    Checkout restriction to customers that desire to ship products to forbidden areas. Customers with approved shipping addresses and ID's on file can bypass the process until said ID's expire.

  • 05 Order Queuing System

    Developed a queuing system for orders with pending approval of required customer-provided documentation.

  • 06 Product Type Prioritization Rules

    Created prioritization rules by product types (e.g. Ammunition, Explosives, etc.) with respect to specified jurisdictions.

  • 07 Enhanced Catalog Architecture

    Provided a more detailed catalog architecture that vastly improves customer shopping experience. We also streamlined the product attributes and categorization for ease and accessibility. Configured products in an efficient way that can handle bulk orders with dynamic discounts using tier pricing.

  • 08 Integrated Contact Form & Ticketing System

    Integrated all contact form inquiries to automatically create a corresponding support ticket through Zendesk. This provides the customer service department a better communication platform for back and forth inquiries and questions with customers.

  • 09 ERP Integration

    Integrated Magento with SysPro ERP to allow sales order fulfilment, invoicing/capturing, order tracking, returns, catalog inventory management and multiple warehousing.

  • 10 Multiple Websites Set-up

    Utilized Magento's native multiple websites capabilities to house Freedom Munition's other sub brands.

01 Responsive Web Design (RWD)

Redesigned the website to reflect the brand's identity to significantly improve user experience and keep it up-to-date with today's design standards. We used the RWD approach to keep the site's usability levels consistent across multiple devices.

02 Dynamic ID Requirements Engine

A structured rule engine that can dynamically identify and require a set of ID requirements based on the customer’s given address. This considers corresponding state, county and/or city sanctioned shipping regulations. Number of requirements vary based on location, and the system can quickly determine what is required by law (e.g. Driver's License, Passport, Gun Permit, FFl, FOID, etc.)

03 Customer ID Management System

Customers can upload, submit and manage their ID requirements in their My Account dashboard, allowing them to see their individual statuses (e.g. pending, approved, denied, expired).

04 Product & Shipping Restrictions

Checkout restriction to customers that desire to ship products to forbidden areas. Customers with approved shipping addresses and ID's on file can bypass the process until said ID's expire..

05 Order Queuing System

Developed a queuing system for orders with pending approval of required customer-provided documentation.

06 Product Type Prioritization Rules

Created prioritization rules by product types (e.g. Ammunition, Explosives, etc.) with respect to specified jurisdictions.

07 Enhanced Catalog Architecture

Provided a more detailed catalog architecture that vastly improves customer shopping experience. We also streamlined the product attributes and categorization for ease and accessibility. Configured products in an efficient way that can handle bulk orders with dynamic discounts using tier pricing.

08 Integrated Contact Form & Ticketing System

Integrated all contact form inquiries to automatically create a corresponding support ticket through Zendesk. This provides the customer service department a better communication platform for back and forth inquiries and questions with customers.

09 ERP Integration

Integrated Magento with SysPro ERP to allow sales order fulfilment, invoicing/capturing, order tracking, returns, catalog inventory management and multiple warehousing.

10 Multiple Websites Set-up

Utilized Magento's native multiple websites capabilities to house Freedom Munition's other sub brands.

Integrations

Magento Enterprise

The eCommerce platform that is second-to-none in the industry in terms of performance, scalability and flexibility.

Listrak

Listrak is the leader in retail email marketing services with groundbreaking innovation and an unrivaled software tool.

SysPro

Real-time, fully-integrated, easy to use ERP Systems that simplify your business success. They serve a broad range of industries across the disciplines of Manufacturing and Distribution.

Zendesk

Ticketing system that acts as a shared inbox for all your customers’ questions and concerns. No matter what channel the customer uses to contact the company—email, chat, etc.—both parties will always have consistent updates that leads to satisfaction.

Zerolag

Magento Platinum Hosting Partner, capable of Magento-optimized hosting solutions that provide maximum performance, reliability, and security on mission-critical eCommerce operations.

United Parcel Service

Fast and reliable global shipping solutions. It can easily be integrated with Magento as a shipping carrier of choice.

Google Universal Analytics

Comes with more features and better insights. It introduces a set of features that change the way data is collected and organized in your Analytics account, so you can get a better understanding of how users interact with your online content.

McAfee

World's largest dedicated security technology company that delivers proactive and proven solutions and services.