Fresh Seafood

Seattle's Finest Seafood Since 1911


Pure Food Fish Market is located in the heart of downtown Seattle and the famous Pike Place Public Market. Anyone who's visited Washington State knows that Seattle is the place for seafood. Tourists and locals alike come to the Pike Place Public Market to buy fresh seafood from the Pure Food Fish Market, Seattle's most popular seafood retailer.

www.freshseafood.com

Challenge


Pure Food Fish Market outgrew their old eCommerce platform because as their online presence grew, their old system could not keep up with the constant demands to market and present their products better. Binary Anvil completely redesigned and reworked their website and migrated them to Magento Enterprise back in 2010. A couple of years later, several new features primarily focused on the products were discussed. These features are truly unique to Pure Food Fish Market and we’re convinced that it takes bigger work than just update their current site.

Binary Anvil must enhance their Magento Enterprise website and give them a way to easily shop for multiple addresses, include a complex pricing rule for their products to specify correct quantity serving (pounds).

Approach


Binary Anvil worked together with Pure Food Fish Market and analyzed how they price and sell their products in the market. We had to carry the same rule so that they can deliver and ship their products as accurate as possible and improve their customer service and satisfaction value. We worked around Magento Enterprise native minimum orders and quantity increments to enhance them and fit their needs.

We also introduced a big shopping feature fitting for gifting websites like Pure Food Fish Market. We worked around the Magento Enterprise native Ship to Multiple Addresses functionality and extended its intended functionality as early as in the product page. Binary Anvil introduced a user-friendly and straightforward step-by-step interface for the customers to easily split their orders as they see them fit.

What we did


In 2013, we redesigned the site and upgraded the platform even with better functionality that would allow their customers to have a much easier time in purchasing their products given their unique product quantity rules and shipping.

  • 01 Complete Web Redesign

    Redesigned the website to improve user experience and functionality. Binary Anvil defined all the necessary features and information needed to fully market a product.

  • 02 Catalog Architecture

    Laid out the rules on how the products should be configured in the back-end

  • 03 Send to Friend Feature

    Customized shopping that allows customers to easily split their items into different shipping addresses.

  • 04 Customized Product Order Rules

    Utilized minimum orders and product increments to accommodate unique pricing rules versus quantity types.

  • 05 Custom Shipping Rules

    Unique shipping rules were developed within and outside Seattle; across the country with custom coding in conjunction to mail carrier rules.

  • 06 Multiple Integrations

    Integrated Listrak as their main email marketing platform, WordPress as their main blog platform and also multiple integrations with FedEx and Paypal.

01 Complete Web Redesign

Redesigned the website to improve user experience and functionality. Binary Anvil defined all the necessary features and information needed to fully market a product.

02 Catalog Architecture

Laid out the rules on how the products should be configured in the back-end

03 Send to Friend Feature

Customized shopping that allows customers to easily split their items into different shipping addresses.

04 Customized Product Order Rules

Utilized minimum orders and product increments to accommodate unique pricing rules versus quantity types.

05 Custom Shipping Rules

Unique shipping rules were developed within and outside Seattle; across the country with custom coding in conjunction to mail carrier rules.

06 Multiple Integrations

Integrated Listrak as their main email marketing platform, WordPress as their main blog platform and also multiple integrations with FedEx and Paypal.

Integrations

Magento Enterprise

The eCommerce platform that is second-to-none in the industry in terms of performance, scalability and flexibility.

Wordpress

Provides a powerful blogging platform that is integrated as a custom Magento extension.

Listrak

Listrak is the leader in retail email marketing services with groundbreaking innovation and an unrivaled software tool.

FedEx

Keeps tabs on all your online shipments by tracking codes. It can easily be integrated with Magento as a shipping carrier of choice.

PayPal

Fast and safe way to make online payments for merchant accounts.

Google Analytics

Freemium web analytics service offered by Google that tracks and reports website traffic.

McAfee

World's largest dedicated security technology company that delivers proactive and proven solutions and services.