Seekins Precision

Unrivaled Innovation


Magento Enterprise was used to efficiently set-up B2C and B2B stores with more enhanced features.

Seekins Precision is the manufacturer of the popular SP Scope Rings which also served as their flagship product. The company was founded by Glen Seekins who started designing his own scope rings after a failed hunting trip. From there, the rest was history and Seekins Precision was born. The company is now bigger than ever before; manufacturing quality, top of the line rifles, uppers, lowers, scope mounts and many more - on top of their popular scope rings.

www.seekinsprecision.com

Challenge


Seekins Precision wanted a change and wanted more online presence. Their old eCommerce website was not enough to reflect the company they have grown into. It was time for a change and a complete reinvention was needed.

While Seekins Precision is a manufacturer, they also made their products available for purchase for consumers. They want to have a system that can cater to both demographic – consumers and authorized dealers but does not make it harder for them to manage it at the same time.

  • 01 Website Redesign
  • 02 Data migration
  • 03 Multi-store set-up
  • 04 FFL Management System
  • 05 Customer group management

Approach


Binary Anvil worked together with Seekins Precision to migrate the website to Magento Enterprise to address their biggest challenges. We set-up two stores for them, one for consumers (B2C) and for authorized dealers (B2B). Binary Anvil segregates their existing customers in conjunction with the appropriate catalog and pricing architecture to cater to their wide business dealings.

On top of that, website redesign and catalog reorganization were done to enhance the two stores and create an effective business environment to reignite their brand and online presence.

What we did


  • 01 Complete Web Redesign

    Redesigned the website to improve user experience and functionality. Binary Anvil defined all the necessary features and information needed to reignite their brand and online web presence.

  • 02 Catalog Architecture

    Defined and reorganized their catalog by defining their attributes and organized them for easier visibility and management.

  • 03 Multi-Store Set-up

    Two stores were set-up - a consumer store and a business to business store to cater to their wide demographic.

  • 04 FFL Management System

    Complete Rifles, Pistols, and Lower Receivers can only be shipped to Federal Firearms License (FFL) holders. Binary Anvil implemented a management system that allows customers to submit their FFL licenses to Seekins Precision for review and approval. This system happens 2 ways; one is in the product page and the checkout process, the other one is a backend management system for all submitted records.

  • 05 Dealer Locator

    Comprehensive dealer database and management system that provides a way for customers to search nearby authorized dealers or available online dealers.

  • 06 Media Downloads Repository

    A simple media downloads management system was implemented to give Seekins Precision the capability to provide official media materials to their customers.

  • 07 Data Migration

    Transferred existing customer records, orders, products and other important data from the old website to the new one.

01 Complete Web Redesign

Redesigned the website to improve user experience and functionality. Binary Anvil defined all the necessary features and information needed to reignite their brand and online web presence.

02 Catalog Architecture

Defined and reorganized their catalog by defining their attributes and organized them for easier visibility and management.

03 Multi-Store Set-up

Two stores were set-up - a consumer store and a business to business store to cater to their wide demographic.

04 FFL Management System

Complete Rifles, Pistols, and Lower Receivers can only be shipped to Federal Firearms License (FFL) holders. Binary Anvil implemented a management system that allows customers to submit their FFL licenses to Seekins Precision for review and approval. This system happens 2 ways; one is in the product page and the checkout process, the other one is a backend management system for all submitted records.

05 Dealer Locator

Comprehensive dealer database and management system that provides a way for customers to search nearby authorized dealers or available online dealers.

06 Media Downloads Repository

A simple media downloads management system was implemented to give Seekins Precision the capability to provide official media materials to their customers.

07 Data Migration

Transferred existing customer records, orders, products and other important data from the old website to the new one.

Integrations

Magento Enterprise

The eCommerce platform that is second-to-none in the industry in terms of performance, scalability and flexibility.

Wordpress

Provides a powerful blogging platform that is integrated as a custom Magento extension.

Peer 1

Provides cloud hosting, managed hosting, and colocation services for your online business needs.

United States Postal Service

Provides a wide range of cost-effective service options that ship to more than 180 countries.

United Parcel Service

Fast and reliable global shipping solutions. It can easily be integrated with Magento as a shipping carrier of choice.

Google Analytics

Freemium web analytics service offered by Google that tracks and reports website traffic.

McAfee

World's largest dedicated security technology company that delivers proactive and proven solutions and services.