Walltools

Start to Finish


Wall Tools is an American company specializing in tools, parts and repair solutions for commercial, residential, remodel and do-it-yourself drywall construction. They are a global retailer of tools and services geared to help companies in the walls and ceilings trades - drywall, painting, wall covering, acoustical, and plaster. Their solutions help companies improve productivity, quality and profitability.

www.walltools.com

Challenge


Wall Tools was already established before they came to us. They already have a Magento website with catalog architecture and brand identity already laid out. The challenge was how we can take their existing implementation, enhance it and make it better without redefining that would destroy the brand and eventually alienate their loyal customers. Wall Tools possesses a vast catalog, orders and customer records that Binary Anvil needs to smoothly migrate to Magento Enterprise without a hitch.

Web redesign and user interface is also a challenge considering the large area that Wall Tools covers in terms of the products they sell. They cover a wide variety that Binary Anvil has to provide a cleaner and organized platform for customers to navigate easily.

Approach


Binary Anvil redesigned Wall Tools for a clean, professional and organized look that is easy to navigate and provide more product catalog visibility.

Wall Tools brand identity is already established so we worked around it. We utilized all native Magento Enterprise functionality and capabilities to improve their old Magento implementation to enhance customer experience for increased profit.

What we did


  • 01 Complete Web Redesign

    Redesigned the website to improve user experience and functionality. Binary Anvil defined all the necessary features and information needed to reignite their brand and online web presence.

  • 02 Enhanced Bundle Product

    Enhanced the native Magento Enterprise bundle product’s front-end interface for better and faster shopping experience.

  • 03 Enhanced Compare Products

    Enhanced the compare products functionality, providing customers a faster and easier way to compare products.

  • 04 Shop by Brand

    Provided WallTools a way to manage the brands that they offer and categorize products under each of them.

  • 05 Multiple Integrations

    WordPress was integrated and serves as their main blogging tool. Paypal was integrated as another mode of payment.

  • 06 Data Migration

    Transferred existing customer records, orders, products and other important data from the old website to the new one.

01 Complete Web Redesign

Redesigned the website to improve user experience and functionality. Binary Anvil defined all the necessary features and information needed to reignite their brand and online web presence.

02 Enhanced Bundle Product

Enhanced the native Magento Enterprise bundle product’s front-end interface for better and faster shopping experience.

03 Enhanced Compare Products

Enhanced the compare products functionality, providing customers a faster and easier way to compare products.

04 Shop by Brand

Provided WallTools a way to manage the brands that they offer and categorize products under each of them.

05 Multiple Integrations

WordPress was integrated and serves as their main blogging tool. Paypal was integrated as another mode of payment.

06 Data Migration

Migrated thousands of records, customer data and order history from MSSQL to Magento's MySQL database architecture.

Integrations

Magento Enterprise

The eCommerce platform that is second-to-none in the industry in terms of performance, scalability and flexibility.

Wordpress

Provides a powerful blogging platform that is integrated as a custom Magento extension.

Avalara

Provides end-to-end sales tax compliance software, all in the cloud.

PayPal

Fast and safe way to make online payments for merchant accounts.

United Parcel Service

Fast and reliable global shipping solutions. It can easily be integrated with Magento as a shipping carrier of choice.

Google Analytics

Freemium web analytics service offered by Google that tracks and reports website traffic.

McAfee

World's largest dedicated security technology company that delivers proactive and proven solutions and services.