Redesigned the website to significantly improve user experience. We applied the RWD approach to positively impact usability across multiple devices and keep SOG’s presence consistent across the board. Binary Anvil defined all the necessary features and information needed to solidify the brand’s legacy and generate an even stronger online web presence.
Allows the customer to engrave customized text or image to their knife, multi-tool or any other known SOG tool complete with real-time progress preview. For text engraving, you can customize your font formatting and style. For image engraving, you can either choose from an existing library or upload your own.
Reorganized their product lines through in-depth data analysis and architected them for optimal visibility to the end-users and for easier backend management. This set-up greatly enhanced Magento’s native compare products functionality; providing customers a granular comparison sheet resulting in better-than-average shopping experience.
An automated segregation modification to Magento’s native layered navigation functionality that allows the end-user to sort through products easier the moment they end up with mixed product type results. The end-user will be presented an initial step to refine their results by product type first (e.g. knife, multi-tool, axe, backpack, etc.) before going through the native layered navigation interface.
Integrated Magento with Microsoft Dynamics 365 as SOG's enterprise resource planning solution. This includes catalog updates – including inventory and price changes, and order fulfilment including invoice and shipment information updates.
Comprehensive dealer database and management system that provides a way for customers to search nearby authorized dealers or available online dealers.
All of SOG's vital customer product care & service request and inquiry forms are configured for automated weekly scheduled transmission of data to their customer relations and services department.
Migrated and converted existing customer records, orders, catalog and other important data from the old website to the Magento platform.
The SOG website is configured with multiple servers with load balancing designed to accommodate high traffic and peak performance.
Utilized Magento's native multiple websites capabilities to house SOG's other sub brands.