The challenge

Outdoor Research is a Seattle, Washington-based outdoor apparel manufacturer with the mantra of "Designed by Adventure". Utilizing the highest-grade components available, Outdoor Research has become one of the single largest online retailers of outdoor apparel in the United States and is continuing its growth at a rapid pace with its mission to provide innovation and inspiration for the relentless adventurer.

  • Website Redesign & Ecommerce Re-platform
  • Multi Website & Multi Source Inventory
  • Google and Data Feed Management
  • GraphQL
  • Integrated Contact Us Form & Customer Ticketing System
  • Integration with SAP
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Outdoor Research

What we did

01 Custom UI/UX

Re-designed the website to reflect the brand's identity to significantly improve user experience and keep it up-to-date with today's design standards. We used a progressive mobile experience approach to keep the site's usability levels consistent across multiple devices.


Implemented two websites for Outdoor Research’s US and Canada websites with their own pricing, content, and product availability. Also configured multi-source inventory to manage two different warehouses the products are shipped from for each country.

03 Google and Data Feed Management

Integrated data layers for Google Tag Manager that allows the website to track customer actions like product browsing, action to checkout, and placing orders. Data feed manager is also added to allow Outdoor Research to provide product feeds to Facebook and Google Shopping without the extra step of separate management of products.

04 Graphql

GraphQL serves as an alternative to REST and SOAP web APIs for front-end development. This allows for more compact and succinct data queries that vastly improves server performance, prevents lagging, and in return, greatly improves customer experience.

05 Integrated contact form & ticketing system

Integrated all contact form inquiries to automatically create a corresponding support ticket through Zendesk. This provides the customer service department with a better communication platform for back-and-forth inquiries and questions with customers.

06 SAP Integration

Integrated SAP to sync Adobe Commerce with all transactions, product configurations and inventory updates. The transactions include invoices, shipments, and returns.  Product configurations include creation and updates as well as individual inventory updates.

Integrations / Technological partners

With Adobe Commerce, you can easily connect shopping experiences across channels, add new brands and sites, expand into new geographies, and sell to both businesses and consumers — all from one platform.

Enhanced product reviews that provides would-be customers extensive list of feedback on their products, as well as being able to provide extensive feedback themselves (after a verified purchase).

Comprehensive integrated tax technology and address validation service that is integrated with Adobe Commerce to handle taxation of all online transactions.

Allows your customers to buy now and pay later, while you receive payment in full at the time of purchase.

A product reviews platform built for consumer engagement for global brands and retailers. They provide ratings breakdown, enhanced reviews, and a question-and-answer feature that help increase customer conversions.

Shipper HQ

A powerful shipping management software that will allow for flexible shipping methods and rates depending on how you do your business. It allows multiple flat rates, table rates, live carriers (FedEx, UPS, USPS, etc.), as well as being able to cater to complex shipping fulfillment requirements like dimensional packing, multi-origin shipping, address validation, freight, and specified delivery date.

Facebook Business is a tool that allows you to manage multiple Facebook Pages, business assets and ad accounts, as well as Instagram accounts and product catalogs, in one place. The Adobe Commerce integration makes it easy to list products and offer service appointments on Facebook and Instagram, as well as find potential customers and measure results.

Powerful dealer locator platform that allows the customer to browse through Outdoor Research dealers, as well as showing the products they currently sell per store and location. A custom widget is also added to each product page that will search for available nearby retailers in your area, as well as online ones.

A refer-a-friend platform to increase customer loyalty by becoming brand advocates. The integration with Adobe Commerce allows customers to share promos and offers with their friends via email and social channels, earning rewards in the process.

Zendesk is a customer service platform. When integrated with Adobe Commerce, it allows customers to create support tickets to assist them on their issues. This strengthens the bond between the seller and the customer by providing great support and engagement.

A free marketing tool that allows you to manage and deploy multiple marketing tags on your website without having to modify code. GTM’s data is shared with Google Analytics which allows you to measure your advertising investments on your website.