The challenge
Shooters Pro Shop came to Binary Anvil with strict shipping and checkout requirements based on ammunition and firearms products. Their old site could not handle the volume of orders and was built with limited custom functionality. Key custom work for the Shooters Pro Shop website included an enhanced main navigation and menu and an automated shipping restriction extension that restricts ammunition and firearms shipping and sales to the lower 48 states.
- Ecommerce re-platform
- Website redesign
- Shipping Restrictions for federal, state, county & city
- Enhance header and main navigation
- Enhance Catalog Architecture
- Automate User Verification
- Data migration
What we did
01 WEBSITE REDESIGN & ECOMMERCE RE-PLATFORM
Redesigned the site to highlight Shooters Pro Shop as a long-trusted brand in the firearms and ammunition industry. Binary Anvil designed the site to Shooters Pro Shop’s requirements while keeping ADA in mind and ensured the site was mobile first. Shooters Pro Shop’s vision was the hunter ordering more ammunition on their phone from a tree stand.
02 FEDERAL, STATE, COUNTY & CITY RESTRICTIVE SHIPPING
This feature restricts ammunition and firearms shipping to only the lower 48 states and only allows shipping of bullets and brass to USA states. The admin user can create rules based on the shipping destination. Shipping rules restrictions will determine the workflow for order status updates and document validation and will work and sync with Shooters Pro Shop’s Epicor ERP. Dynamic messaging will be used to notify both customers and Magento Admins/CSRs when restricted products are purchased.
03 CUSTOM MAIN NAVIGATION AND HEADER
Binary Anvil designed and implemented a custom main navigation that includes up to five top-level product categories as well as constant and two seasonal/temporary categories that can be enabled/disabled as needed by Shooters Pro Shop. Ad space in the main navigation can change based on what category the customer is viewing.
04 ADOPTION OF ADOBE COMMERCE CLOUD
Shooters Pro Shop chose the lightning-fast speed and performance of Adobe commerce cloud. Adobe cloud offers continuous delivery of cloud-based services, giving Shooters Pro Shop the benefit of instant access to the latest software version, infrastructure improvements, and functionality.
05 IMPROVED CATALOG ARCHITECTURE
Provided a more detailed catalog architecture that vastly improves customer shopping experience. We also streamlined the product attributes and categorization for ease and accessibility. We also configured the products in an efficient way that can handle bulk orders with dynamic discounts using tier pricing.
06 DATA MIGRATION
Sales and customer data were migrated to the new Adobe Commerce website. Historical order data were migrated to keep sales records consistent. Customer data was also migrated to allow customers to keep using the new website without the need to create new accounts.
07 AUTOMATED USER VERIFICATION
Developed automated jobs that are integrated with SheerID to handle on-demand verification whenever customers fill up specific custom forms on the website to get discounts. Upon submission, a job is automatically created in Adobe Commerce and sent to SheerID for verification. Verification usually takes a couple of minutes. Once verified, the customer’s information is automatically updated in Adobe Commerce to allow discounts for the said account.
08 CUSTOM FAQ MANAGEMENT SYSTEM
Document and manage several frequently asked questions and categorize them in the admin. The FAQ section has its own separate page on the website with its own search function to narrow down topics for the customer. The individual FAQ article is also SEO-friendly where you can customize its URL and meta information for search engine indexing.
Integrations / Technological partners
Adobe Commerce offers continuous delivery of cloud-based services, giving you the benefit of instant access to the latest software version, infrastructure improvements and functionality. Use out-of-the-box tools, integration environments, and optimized performance for the front and back ends to ensure your store is always running.
Authorize.net accepts credit cards, contactless payments, and eChecks in person and on the go. Advanced fraud detection and secure customer data protect every transaction.
SheerID verifies millions of consumers every year for personalized offers from hundreds of leading brands. Earning your trust is a responsibility we take seriously. To ensure that data is safe, our services are carried out in an environment built upon fundamental security and privacy principles.
MailChimp is an all-in-one marketing platform that helps in communicating with clients and customers.
Avalara is a tool used for tax compliance. When integrated with Magento, it allows for correct tax calculation during checkout, as well as an added feature of validating addresses preventing shipping destination issues.