The challenge
Stag Arms wanted to showcase new B2C and B2B websites with a better look and feel and take full advantage of new custom-focused features. Binary Anvil produced several unique features, extensions, and solutions that addressed the issues and complex processes such as the regulation of firearm shipments and customer identification management.
- Website redesign
- Website re-platform to Adobe Commerce Cloud
- Enhance current catalog architecture
- Enhance main navigation and header
- Improve Warranty Requests
- Improve FFL Pick-up System
- Shipping Restrictions
- Multiple Websites Set-up
What we did
01 WEBSITE REBUILD AND RE-PLATFORM
The new website is rebuilt using Adobe Commerce. Custom features and integrations are accounted for within the considerations on compatibility and migration to the new platform.
02 WEBSITE REDESIGN
Redesigned the website to reflect the brand's identity to significantly improve user experience and keep it up to date with today's design standards. We also used the Responsive Web Design (RWD) approach to keep the site's usability levels consistent across multiple devices.
03 FEDERAL, STATE, COUNTY, & CITY RESTRICTIVE SHIPPING
A structured rule engine that can dynamically restrict customers that desire to ship products to forbidden areas during checkout. This considers corresponding state, county and/or city sanctioned shipping regulations. The shipping restrictions are managed in the Adobe Commerce system.
04 UPFRONT WARRANTY REQUEST
Developed a system that allows registered customers to request a warranty or repair service for a specific Stag Arms product through the website. These requests are then managed in the Adobe Commerce admin to be authorized or declined by CSR.
05 FFL PICK-UP SYSTEM
Developed a management system for all available dealer locations that customers select where they are going to pick up their order during checkout. The dealers are managed in the Adobe Commerce admin with their corresponding store information and coordinates.
06 IMPROVED CATALOG ARCHITECTURE
Provided a more detailed catalog architecture that vastly improves customer shopping experience. We also streamlined the product attributes and categorization for ease and accessibility. Configured products in an efficient way that can handle bulk orders with dynamic discounts using tier pricing.
07 DATA MIGRATION
Sales and customer data were migrated to the new Adobe Commerce website. Historical order data were migrated to keep sales records consistent. Customer and company data were also migrated to allow customers to keep using the new website without the need to create new accounts for both the B2C and B2B websites.
08 MULTIPLE WEBSITES SET-UP
Utilized Adobe Commerce’s native multiple websites capabilities to house both Stag Arms’ B2C and B2B stores.
Integrations / Technological partners
Adobe Commerce offers continuous delivery of cloud-based services, giving you the benefit of instant access to the latest software version, infrastructure improvements and functionality. Use out-of-the-box tools, integration environments, and optimized performance for the front and back ends to ensure your store is always running.
Accept credit cards, contactless payments, and eChecks in person and on the go. It also has advanced fraud detection and secure customer data protect every transaction.
A web-based order management and shipping software designed for processing, fulfilling, and shipping ecommerce orders. When integrated with Adobe Commerce, it syncs orders to ShipStation where they are processed and fulfilled.
Avalara is a software for tax compliance. When integrated with Adobe Commerce, it allows for correct tax calculation during checkout. As an added feature, it can also validate shipping addresses for customers to prevent shipping destination issues during order fulfillment.
Customer Relation Manager (CRM) Customer facing forms, newsletter functionality and email marketing. When integrated with Adobe Commerce, it automatically syncs Customer, Sales and Product data with HubSpot using CRON jobs.
A financing platform that integrates directly into Adobe Commerce’s native online checkout process to provide consumers a buy now, pay later payment option for their orders.