Part 3 of 5: The State of Ecommerce in 2026
We've established how Omnichannel 2.0 creates a unified customer identity. Now, let's talk about the moment of truth: the payment. With customer acquisition costs soaring 40% in two years, letting a customer slip away at the final step is a cardinal sin. In 2026, checkout isn't a utility; it's a core product feature that demands relentless optimization.







