For those who attended Imagine 2015, there’s no way you could walk away from the conference without a recognition that Magento 2.0 was of critical importance to eBay. But why? What makes 2.0 such a game changing release amongst the many other ‘big releases’ we’ve seen over the years? (more…)

Here are some pictures from one of the events at the Imagine Commerce 2015 that we hosted at the Marketplace Reception in Wynn Las Vegas last night.

It was such a blast and we really had a good time with such great company. Thank you for all the people that attended and hope to see you again next year!

For years, enterprise e-commerce couldn’t possibly be deployed anywhere but on premise as CIOs sought to ensure control, stability, and security of key assets and data. Over time, outsourced but dedicated hardware solutions became increasingly in vogue as technology leaders realized that pure play technology hosts could offer better uptime, reliability and, in the end, physical security than they could ensure in their own data centers. The biggest hang-up was if and when true cloud hosting would come of age and become the trusted utility computing model it has promised for many years.

Amazon and AWS were the first (and largest) entrant to the marketplace. Low cost computing power with the ability to scale up and down quickly promised great utility. But what about reliability, guaranteed uptime, and scalability? They were a big deterrent in the early years as merchants dealt with the unannounced server deprecation notices that came from many cloud hosting companies when a piece of virtualized hardware would fail. (more…)

At Binary Anvil, we work with a number of companies who have a Magento site that was originally built internally or by a third party. More often than not, companies such as this seek our services because they have found that making the most basic of changes on their existing site takes too much time for the unpredictable results they produce. Our initial discussions with firms such as this highlight frustrations, uncertainty as to options, and fear of having to start over from scratch. They are searching for an honest, impartial, and practical assessment of where they are. In addition, they want to know what they can do to move toward a solution, but they don’t know what they don’t know. Enter the Binary Anvil Health Assessment and Audit. It’s the perfect remedy for companies who are sick of their current state of e-commerce development. (more…)

We get asked a lot of questions over here at Binary Anvil, but hands down, the one we are asked most often is how to compare Magento’s Enterprise Edition and Community Edition. It’s a broad topic with many areas of possible discussion, but rather than try to cover it all, we feel it best to highlight some of the main differentiating factors that lead us to recommend Enterprise Edition over Community Edition to almost every organization we encounter. (more…)

Magento clients looking to implement or improve their outbound communication and interaction with their customers need not look far. There are many options available to them, many of which get grouped under the common term known as Digital Marketing Platforms. It is important for companies to realize, however, that while there are many choices in the marketplace, effective outbound engagement that drives increased conversion rates and sales involves much more than sending out a monthly newsletter. Having a product that not only allows you to execute more robust and targeted campaigns is crucial, but being able to integrate the analytics and learnings of that tool directly into your site’s everyday behavior is even more important.
Your competitors are online now, and buying ad space to increase your views isn’t enough. Making the most of each viewer that browses to your site is critical when it comes to ensuring growth happens and marketing dollars spent are maximized. Because of this, Binary Anvil strongly recommends its clients explore and invest in Listrak as their digital marketing platform.
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The most important part of a website is arguably the contact page and the quality of contact pages vary greatly from site to site. Even on large sites that seem to be “professionally developed” we have all encountered inaccurate data, or poorly functioning forms! Are we the only ones that have typed a 100 character message, only to hit submit and have all the data blown out with a after the fact message, “You are limited to 50 characters”? (more…)

The majority of our business over the last 2 years has come from fixing or completely rebuilding websites that were built on the wrong platform, deployed poorly, or built by inexperienced companies.

How effective have we become at guiding our clients though the maze of what is right for them? (more…)

Binary Anvil wanted more than just a ticketing system for our clients.

While we value any method we can use to establish communication with them, it has proved itself over time that we need much more in order to keep up with constant demands in tracking issues, but also with workforce allocation and improving performance.

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