The challenge

CME needed to clean up its eCommerce site to address a poorly implemented backend configuration. The site had an overwhelming amount of unorganized data and attributes, which greatly affected the site's health and generally made the user experience slow, unoptimized, and not secure. Additionally, they were also having significant challenges with their search engine that they were using. Mobile traffic was suboptimal due to poor mobile site optimization and user experience.

  • Backend rebuild & optimization
  • Catalog architecture overhaul
  • Search overhaul
  • Additional customizations requested during the project
CME Corp


CME wanted to improve their backend processes as their previous site's overall performance was quite poor. They also wanted to keep the look and feel of the site as much as possible while adding some enhancements to improve the customer's shopping experience on the site. Binary Anvil worked closely with CME to understand their business and extend Magento to meet, or exceed, their needs.


With the rise of multiple devices that can access online stores, the website should be responsive and easy to use on these platforms. It should also be lightweight and reflective of contemporary design style to make it more appealing to the end-users.


Ensure that the product catalog is best in class; having a granular architecture that can assist customers with their shopping experience. At the same time, allowing the administrators to easily segment products for promotions, increasing conversion rate significantly.


Customize a Search by MPN functionality for customers to land on pre-configured products easily and quickly on the website and add them to their shopping cart.


Customize a brand page so that consumers can easily and quickly browse through product categories under a certain brand or manufacturer that is showcased on the website.

CME Corp

What We Did


Redesigned the website to reflect the brand's identity to significantly improve user experience and keep it up to date with modern design standards. We used a RWD approach to keep the site's usability levels consistent across multiple devices.

02 CUSTOM SEARCH BY MPN (Manufacturer's Part Number) FUNCTIONALITY

A custom Search by MPN functionality that allows CME customers to land directly on a pre-configured PDP of the product they are searching if an exact MPN match was found.


A custom product listing page that allows CME to showcase brands and manufacturers products carried by CME. Allows customers the ability to read a brief description of each manufacturer and filter through products specific to that manufacturer.

Integrations / Technological Partners

With Adobe Commerce, companies can build engaging shopping experiences for every type of customer — from B2B and B2C to B2B2C. It's built for enterprise on a scalable, open-source platform with unparalleled security, premium performance, and a low total cost of ownership. Businesses of all sizes can use it to reach customers wherever they are, across devices and marketplaces.

Accept credit cards, contactless payments, and eChecks in person and on the go. It also has advanced fraud detection and secure customer data protect every transaction.

Yotpo Reviews, integrated with Magento, is a robust customer review platform. It empowers Magento-based businesses to effortlessly collect, showcase, and leverage user-generated reviews and ratings. This integration enhances brand credibility, fosters customer trust, and aids purchase decisions, all within the Magento e-commerce ecosystem.

An advanced web analytics platform that offers enhanced tracking of user interactions across websites and apps. It focuses on event-based data collection, provides deeper insights into user behavior, and is designed to accommodate evolving digital marketing needs.

HubSpot is a CRM platform that connects everything scaling companies need to deliver a best-in-class customer experience into one place.