Wall Tools was already established before they came to us. They already have a Magento website with catalog architecture and brand identity already laid out. The challenge was how we can take their existing implementation, enhance it and make it better without redefining that would destroy the brand and eventually alienate their loyal customers. Wall Tools possesses a vast catalog, orders and customer records that Binary Anvil needs to smoothly migrate to Magento Enterprise without a hitch.
Web redesign and user interface is also a challenge considering the large area that Wall Tools covers in terms of the products they sell. They cover a wide variety that Binary Anvil has to provide a cleaner and organized platform for customers to navigate easily.