Magento 2 Enterprise Case Study

World's leading fitness equipment manufacturer

Using Enterprise Edition to create a world-class B2B experience for resellers, servicers and
the Customer Service agents that support them.

PRECOR sets the standard for quality, innovation, and performance in exercise equipment. PRECOR has distinguished itself as a worldwide industry leader, providing state-of-the-art fitness equipment to health clubs, hotels, spas, fitness centers, and private homes all over the world.

Challenge

PRECOR supports a large Business to Business (B2B) network of resellers, servicers and fitness facilities. PRECOR engaged BINARY ANVIL to replace an existing custom platform and leverage the native features of Magento Enterprise Edition. At the same time, ensuring that the platform could handle the custom complex requirements of global parts and warranty. They wanted a site that represented their brand image and supported the unique needs of their audience; consumers, vendors, third-party repair technicians and resellers.

01 Customer Segmentation
02 Robust Bill of Materials (BOMs) relations
03 Enhanced Catalog & Search Functionalities
04 Custom 2-Step Checkout Process, Transaction and Order Types

05 Customized Customer Service Admin features
06 Innovative & Fluid User-Interface
07 Multiple Integrations with Existing Systems

Approach

Working with Magento ECG, Binary Anvil outlined a path through discovery that utilized Magento Enterprise’s robust native functionality.

01

Binary Anvil created a B2B store that would allow them to retire an existing custom platform while creating a dynamic one that is easily integrable with potential for growth and adaptability for change.

02

Appropriate and carefully planned customizations were implemented to create a world-class B2B experience for resellers, servicers and the Customer Service agents that support them.

03

Designed and developed an environment that not only represents the brand better, but also to deliver the innovation in an effective and fluid user experience as well.

04

Add visibility to areas that were manual and untraceable before to provide Precor more flexibility and serve their partners better and faster.

01

02

Appropriate and carefully planned customizations were implemented to create a world-class B2B experience for resellers, servicers and the Customer Service agents that support them.

03

Designed and developed an environment that not only represents the brand better, but also to deliver the innovation in an effective and fluid user experience as well.

04

Add visibility to areas that were manual and untraceable before to provide Precor more flexibility and serve their partners better and faster.

What we did

01 Website UI/UX Design

Designed unique catalog pages that cater to Precor's business to business goals with consideration to simplicity and usability while maintaining brand's identity.
02 2-Step Checkout Process

Customized checkout process consisting of two steps; split order processing and payment method.
03 Custom Order Types

Created custom order types that cater to warranty parts ordering, request for parts credit and request for labor payments for services completed.
04 Split Order Processing

First step of the 2-step checkout process that allows the customers to define individual billing/shipping information, case number and payment method per item in the shopping cart.
05 Sold-to/Ship-to Pairing

Sold-to/Ship-to pairing are based on master accounts pulled from SAP to define the destination of individual items in the shopping cart. We integrated this as part of the first step of the 2-step checkout process which gets considered as billing and shipping information.
06 Custom Payment Method

Flexible custom payment method that handles very large orders that credit cards can no longer accommodate. This is part of the second step of the 2-step checkout process.
07 Custom Product Type

Created a custom product type to accommodate the complex hierarchy of Precor parts architecture and their respective containers (BOMs). We also created a custom backend catalog management specifically for this product type.
08 Single Sign-on Integration (SSO)

Developed the OKTA integration that unifies login for Magento, SalesForce, SAP and Moodle using only one credential. Able to direct users based on given roles (e.g. Partner, Fitness Professionals and Consumers).

09 Customer Account Assumption

Allows customer service representatives (CSR's) to assume a customer account with simultaneous sessions capability. It can handle multiple CSR and customer sessions with real-time updates to the shopping cart.
10 Dynamic Permissions

Dynamically set permissions based on user group settings to create tailored permissions and allowed actions by user group.
11 Enhanced Dealer & Servicer Locators

Created a custom map search that allows CSR’s to locate the nearest authorized dealers and servicers. It can detect multiple directions from a given radius in one search. It is also able to mark and sort through nearest locations accordingly.
12 Enhanced Search Engine

Customized the native search engine for a robust parts, warranty, document and bill of materials (BOM) search while maintaining usability and simplicity. Extended its capability to even search inside PDF documents to parse item results.
13 Custom Media Uploader

Allows the admins to upload and attach user manuals and associate them directly to products. Developed a custom pdf viewer that customers can use in the front-end.
14 Business Systems Integration

Fully integrated with SAP to handle real-time order fulfilment and catalog updates including price, inventory and delivery plants (warehouses). Fully integrated with SalesForce that handles claiming and processing of warranty orders with real-time updates to corresponding case numbers.

01 Website UI/UX Design

Designed unique catalog pages that cater to Precor's business to business goals with consideration to simplicity and usability while maintaining brand's identity.

02 2-Step Checkout Process

Customized checkout process consisting of two steps; split order processing and payment method.

03 Custom Order Types

Created custom order types that cater to warranty parts ordering, request for parts credit and request for labor payments for services completed.

04 Split Order Processing

First step of the 2-step checkout process that allows the customers to define individual billing/shipping information, case number and payment method per item in the shopping cart.

05 Sold-to/Ship-to Pairing

Sold-to/Ship-to pairing are based on master accounts pulled from SAP to define the destination of individual items in the shopping cart. We integrated this as part of the first step of the 2-step checkout process which gets considered as billing and shipping information.

06 Custom Payment Method

Flexible custom payment method that handles very large orders that credit cards can no longer accommodate. This is part of the second step of the 2-step checkout process.

07 Custom Product Type

Created a custom product type to accommodate the complex hierarchy of Precor parts architecture and their respective containers (BOMs). We also created a custom backend catalog management specifically for this product type.

08 Single Sign-on Integration (SSO)

Developed the OKTA integration that unifies login for Magento, SalesForce, SAP and Moodle using only one credential. Able to direct users based on given roles (e.g. Partner, Fitness Professionals and Consumers).

09 Customer Account Assumption

Allows customer service representatives (CSR's) to assume a customer account with simultaneous sessions capability. It can handle multiple CSR and customer sessions with real-time updates to the shopping cart.

10 Dynamic Permissions

Dynamically set permissions based on user group settings to create tailored permissions and allowed actions by user group.

11 Enhanced Dealer & Servicer Locators

Created a custom map search that allows CSR’s to locate the nearest authorized dealers and servicers. It can detect multiple directions from a given radius in one search. It is also able to mark and sort through nearest locations accordingly.

12 Enhanced Search Engine

Customized the native search engine for a robust parts, warranty, document and bill of materials (BOM) search while maintaining usability and simplicity. Extended its capability to even search inside PDF documents to parse item results.

13 Custom Media Uploader

Allows the admins to upload and attach user manuals and associate them directly to products. Developed a custom pdf viewer that customers can use in the front-end.

14 Business Systems Integration

Fully integrated with SAP to handle real-time order fulfilment and catalog updates including price, inventory and delivery plants (warehouses). Fully integrated with SalesForce that handles claiming and processing of warranty orders with real-time updates to corresponding case numbers.

Learning Platform or course management system (CMS). It is a free Open Source software package designed to help provide educators, administrators and learners with a robust, secure and integrated system to create personalized learning environments.

World's leading fitness equipment manufacturer

Using Enterprise Edition to create a world-class B2B experience for resellers, servicers and the Customer Service agents that support them.

Challenge

Approach

01

02

03

04

01

02

03

04